Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...

Some people get their kicks from drink, some from drugs. But the most enlightened among us understand there’s nothing as intoxicating as the heady pleasure of someone’s bacteria-laden mouth coming up ...

Ever heard of ASMR? Autonomous sensory meridian response? You know that feeling when someone whispers in your ear or someone puts their fingers on your scalp to give you a head massage and the hairs ...

No matter what the subject matter or who’s holding court on it, there’s a certain comforting format you know you’re going to get with an ASMR video. It’s going to involve soothing, whispered tones; ...

When 22-year-old college student Abby Webster watches ASMR to fall asleep, she takes special precautions. "I have a roommate, and I angle my laptop away because I'm like, 'I don't want anyone to see ...