SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, ...

Adobe just announced that it is buying marketing automation firm Marketo for $4.75 billion. The deal is Adobe's largest ever and puts the company in more direct competition with Oracle and Salesforce.

Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe. Last week, Adobe Systems Inc. announced it had reached an agreement to acquire ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...

Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016. Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next ...

In a bid to bolster presence in the global cloud market, Adobe Systems Incorporated ADBE has signed a definitive agreement to acquire Marketo from Vista Equity Partners Management for $4.75 billion.

Adobe threatens to shake up the marketing software landscape with it's impending acquisition of Marketo. This week brought forth rumors of a potential landmark deal that would shake up the marketing ...

Adobe will acquire marketing software company Marketo, the company announced Thursday. The price tag: $4.75 billion. Marketo is owned by private equity firm Vista Equity Partners who bought the ...

Learn how to better focus your long-term technology investments with Forrester’s complimentary guide to the top 11 emerging technologies for marketers. I am still catching my breath. Adobe has agreed ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo ...

Simply sign up to the US companies myFT Digest -- delivered directly to your inbox. Adobe has agreed to buy marketing software group Marketo for about $4.75bn, generating a huge payout for Vista ...

Starting price: Contact for a quote. Key features: Marketo Engage is a powerful marketing automation software offered as an individual product or within a suite of Adobe tools. While it is not ...