Everyone knows that Uber was the first to capture transportation business markets in major cities worldwide. We also know that Uber has grown exponentially over the last decade, turning from a global ...

Reports this past month that Netflix is accelerating its move to an ad-supported tier have grabbed the attention of everyone in ad land searching for new ways to reach consumers across today’s ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

BRUSSELS, July 1 (Reuters) - Meta Platforms (META.O), opens new tab was charged by EU antitrust regulators on Monday for failing to comply with landmark tech rules as they took aim at the U.S. company ...

On the downside, any expansion into ads will raise questions about privacy since companies often collect and mine user details to power targeted advertising. In the meantime, Friar added in her ...

As targeting becomes ever more precise, is the surveillance-based ad model setting itself up for a fall? The Economist’s Tom Standage looks at shifting attitudes towards ‘discounts for data’. As the ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

U.K. marketers are keenly anticipating — and debating — all the uncharted prospects inspired by the Nov. 3 release of Netflix’s less expensive and potentially game-changing ad-tier model. As the ...

Netflix has held Madison Avenue at arm’s length for years. Now, the popular streamer wants to draw the advertising industry in a tighter embrace. After years of resisting the prospect of running ...