The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

It's the iconic Apple ad, the Ridley Scott-directed Macintosh spot that famously was shown first and once during the 1984 ...

Apple makes great phones, tablets, computers and smartwatches. It also makes superb commercials — and has done so for years. What was the cream of this year’s Apple advertising crop? Check out our top ...

Apple has resumed advertising on Elon Musk's social media platform X for the first time in more than a year. Credit: Jakub Porzycki/NurPhoto via Getty Images Over a year ago, Apple removed its ads ...

Apple today issued an apology to Thailand for the way the country was portrayed in a July "The Underdogs" short film, and the video has also been removed from Apple's YouTube channel. In the ad that ...

Apple had to come clean a few days ago and reveal that the smart Siri features it demoed at WWDC 2024 would not be available via Apple Intelligence this year. They might hit the iPhone, iPad, and Mac ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcasting Pays Podcast advertising is set to grow as much in the next two years as it did in the past decade. That’s ...

Over a year ago, Apple removed its ads from X after Elon Musk backed a series of antisemitic posts from far-right users on the social media platform. Around the same time, a new report found that ads ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning.

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

Um… what the heck is going on with Apple’s advertising? Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads ...

A Siri lawsuit settlement over privacy issues has dredged up old rumors about iPhone ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’ A Siri lawsuit settlement ...