Sibling publications Automotive News and Ad Age are teaming up to uncover the auto industry's most innovative, strategic, creative and effective marketing work. The Global Automotive Marketing Awards ...

The advertising landscape in the automotive sector consists of three tiers. Tier 1 encompasses national ads funded directly by the Original Equipment Manufacturers (OEMs), Tier 2 includes regional ads ...

Two marquee Japanese businesses—Dentsu and Toyota Motor—have teamed up to devise innovative solutions for the rapidly evolving automobile industry. As part of this move, Dentsu will take an ...

The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, ...

Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. Amazon just dropped a bombshell with its recent launch of ...

Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 day 16 hours ago By Garett Sloane - 1 day 19 hours ago By Tim Nudd - 1 day 21 hours ago 1 day 21 hours ago By Ad Age and ...

Advertising spend by global automotive brands will fall by 21% in 2020 as a result of the COVID-19 pandemic, according to Zenith’s automotive advertising expenditure forecast, released Wednesday.

Auto companies’ marketing spending last year appears to have declined less than some observers expected, buoyed by big branding efforts designed with the future in mind—and the transition to electric ...

Forbes contributors publish independent expert analyses and insights. Steve Tengler covers automotive and its transformative technology. Imagine having just assembled an Amazon AMZN Wish List for a ...