But for the first time ever, as Ad Age reports, Axe will feature an ad with “no boy-girl interplay whatsoever.” This ad features a conveyor belt of chocolate and gold items which are melted down into ...

–This story first appeared on the Huffington Post. Pinterest, a social network dominated by women, just hired the man behind a series of infamously sexist advertisements to head its marketing. David ...

Hindustan Unilever has rolled out a new commercial for its latest fragrance, Blast. Bollywood actor Ranbir Kapoor features in the film. Playing himself, Kapoor uses a clicker to record the number of ...

The Old Spice versus Axe story proves that the core of human vanity, the strife to remain young, is no longer the only value that "feel good" products such as cosmetics and perfumes focus on. The ...

The New York Times reports that Axe, after years of telling teenage boys that they can turn women into sex-crazed sluts by dousing themselves in body spray, is now releasing a scent for women. Axe ...