The subreddit r/showerthoughts is one of the site’s most popular with more than 6 million subscribers. While you can spend all day browsing the various thought bubbles, some Redditors are now claiming ...

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About a month ago, Axe, working with Defy Media and Mindshare, launched a new TV campaign entitled Shower Thoughts. In one of the ads, a man in a shower ponders, "When you're criticized for being ...

While I was cleaning the boys’ bathroom the other day I noticed a bottle of Axe shower gel. It offers ‘ultra lather and addictive fragrances’ and a whole lot more. (Before you ask, my husband and son ...

One of the most popular subreddits on the hobo in a three-piece suit that is Reddit.com is called r/showerthoughts. It is a repository for “shower thoughts,” those profoundly stupid, or stupidly ...

NEW YORK A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool" -- by Unilever's Axe brand was not only spotted on shelf at CVS/pharmacy but was also tagged as a "Hot New ...

This is the story of how AXE took the most mundane category benefit and the most banal advertising construct and used them to make the most talked about commercial of 2010. In the shower category, ...