Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

Discover the meaning behind the iconic BMW logo. This video delves into the history and significance of the logo, exploring ...

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We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the Germans ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface ...

Nissan, Rolls-Royce, BMW, Kia and Renault have all recently revealed new logos. BMW’s flat design “acknowledges the logo's 103-year heritage – a solid example of both classic and modern logo design,” ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...