‘Core’ is the segment of your market where you enjoy high awareness and strong brand health. While it may seem counterintuitive to focus on the area that’s already doing well, in fact, you should ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

The balance of power in the sneaker industry is shifting as legacy brands like Nike and Adidas face fresh challenges from upstarts. As newcomers including Hoka and On gain market share, Allbirds — ...

Here are Insider's 2024 rising stars of brand marketing. They commanded new tech to reach Gen Z and led campaigns that helped their companies soar. They come from established companies like General ...

The headline for 2026: AI is making the basics matter more. Marketers are rediscovering that trust, loyalty, and brand still ...

What are brand marketers promising themselves for 2026? Their resolutions signal a broader reset in how marketing is planned ...

Transform your challenge into a triumph: senior marketers often encounter the formidable task of persuading the C-suite to commit to long-term brand development. The elusive nature of branding can ...

PALM SPRINGS — DSW Designer Shoe Warehouse Chief Marketing Officer Sarah Crockett has been keeping an eye on the flurry of brand refreshes and rebrands in the recent past for lessons about what works ...

Marketing leaders continually juggle between an increasingly complex list of marketing strategies and business priorities. It’s universally agreed that a stronger brand generates more revenue than a ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. In this Q&A, she ...