There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

Royal Holloway provides funding as a member of The Conversation UK. Having grown up using the internet and digital technologies, this age group also tends to be online a lot more than others. In fact, ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

Forbes contributors publish independent expert analyses and insights. I am a personal finance expert and writer. For some consumers, it’s becoming harder to downplay promotional deals on products and ...

As the end of the year approaches, impulse buying takes on a distinctive flavor, fueled by holiday festivities and year-end sales. Consumers often find themselves succumbing to spontaneous purchases ...

Retail therapy can be an expensive coping mechanism. Here’s why impulsive shopping is so hard to resist. Have you ever walked into a store with a simple grocery list in hand, only to emerge with a ...