Designing a CRM from scratch can be a daunting task. There are so many things to consider, from the user interface to the data model, and if you’re not careful, you can quickly end up with a mess on ...

Security concerns are changing the way companies approach their customer relationship management (CRM) platforms. The assumptions of a decade ago, where protection was bolted on post-implementation or ...

Salesforce.com lifted the curtain on Salesforce Lightning today, the completely redesigned version of its core CRM product. As is often the case with Salesforce, the announcement included several ...

Most mobile app developers today have the basics of e-commerce design down pat. Increasingly, they are now thinking about the psychology of the user and how that should be factored into a mobile site ...

Security concerns are changing the way companies approach their customer relationship management (CRM) platforms. The assumptions of a decade ago, where protection was bolted on post-implementation or ...

Now that mobile app developers have the basics of user-friendly design down, we’ve moved into the m-commerce industrial age, according to Pradeep U.N., Symphony Teleca’s vice president and global head ...

Many CRM systems are "live," though far fewer are raging successes. User adoption, lack of demonstrable ROI, and escalating maintenance and support costs plague those firms that have effectively ...

With an anticipation that they will bring a significant change of the relationship with customers, the ability to make the sales process easier and to base the decisions on the data, most of the ...

I have spent much of the past eight years working with CRM systems. Although I have a lot of faith in the promise of CRM, I believe that the realization of that promise requires a mind-set and a ...