U.K. exhibition companies Cineworld and Odeon Cinemas have set up a 50-50 cinema advertising joint venture, Digital Cinema Media, after acquiring assets from ITV subsidiary Carlton Screen Advertising ...
LONDON — U.K. cinema chains Cineworld and Odeon have formed a joint venture to buy part of ITV’s stake in Carlton Screen Advertising, the cinema advertising subsidiary, in a deal worth £500,000 ...
U.K. exhibition companies Cineworld and Odeon Cinemas have set up a 50/50 cinema advertising joint venture, Digital Cinema Media, after acquiring assets from ITV subsidiary Carlton Screen Advertising ...
The share price of Cineworld, the U.K.’s second largest loop, tumbled on Wednesday on news that ITV’s cinema commercials subsidiary Carlton Screen Advertising is renegotiating its advertising sales ...