Once again, Apple has made shivers run down my spine—but not in a good way. Today, as part of its “Shot on iPhone” campaign, Apple released a series of four ASMR videos to its YouTube channel. There’s ...

In the video below, a young woman picks up a brown leather wallet, rubs it between her hands, then shakes it. The zipper pull trembles against the rows of linking teeth with a tinny sound. These ...

What is ASMR? How does ASMR work? What does ASMR stand for? Are you "ASMR sensitive"? Do you get ASMR tingles? Is this the first time you've heard of ASMR which stands for "Autonomous Sensory Meridian ...