The Hopkinton, Mass.-based storage giant, which has won the VARBusiness Annual Report Card (ARC) award in Network Storage for two consecutive years, beat all comers with its scores in the critical ...

Check Point Software Technologies has forged strong partnerships with solution providers by committing to sell its products exclusively through the channel,although large customers sometimes ask to ...

B2B marketers reach their customers through different channels, and if these channels start competing with each other instead of working together, it creates a conflict. One channel trying to undercut ...

Covid-19 has reframed many of the thorny issues of channel conflict. Retailers, distributors and manufacturers, who each want to own the customer, have seen the pandemic erode some longstanding ...

Answer: The fact is that distributors who deal with manufacturers who go online perceive that these manufacturers are not as dependent on them as they are on the manufacturers. This is called ...

Channel conflict between a manufacturer and their channel partners, or between channel partners themselves, can be a major source of frustration for all parties. While the complete elimination of ...

Manufacturers often sell their products to wholesalers, who in turn sell to retailers. These entities represent the vertical channels in marketing. Types of channel conflict include both vertical and ...

Channel conflict is one of those internet buzzwords that unlike other cute transplants from the offline world has real and dire consequences for companies. One company that's recently seen its share ...

Successfully producing outdoor gear used to be such a simple endeavor: make great product, then sell it through retail partners, or directly through a catalog or your own store. These days, the ...

Its a story as old as the IT channel itself: a reseller contacts a vendor for product information to prepare a customer bid; next thing you know, a vendor sales representative tries to steal the ...