Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Traditional case studies generally follow a structure: 10% of the content is about the client’s situation. 30% of the content talks about your company and its capabilities. 40% then focuses on the ...

We hear the objections all the time: "We're not ready to endorse your product at this time." "Our executives won't sign off on it." "We don't want to tip our hand to our competitors." "We don't do ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...

The CII R06 exam stands apart from the other R0 units. It’s the first written paper most candidates encounter on their path to the Diploma in Regulated Financial Planning. Unlike the other R0 exams, ...