Creating a base of loyal clients and customers who come back to purchase goods and services after an initial purchase is essential for small businesses to be successful. Remembering who clients are ...

Tracking client information is important since it becomes the basis of the marketing plan. Unfortunately, many firms don’t monitor the source of their new business and miss out on marketing ...

Last week, Marka and the FEI tribe learned how to grow FEI’s internal database for strategic marketing purposes. This week, they discuss how information on customers and prospects recorded in these ...

Merging massive client databases is tough. In finance, it usually means headaches, involving lost data, slow transactions, and plenty of ...

Rocket U2 now has an improved way of releasing clients and tools and instead of labeling them as UniData clients or UniVerse clients, it will now release U2 Clients and DB Tools that work for both ...

Please note: This item is from our archives and was published in 2002. It is provided for historical reference. The content may be out of date and links may no longer function. irtually all accounting ...