In 2023, cold emailing is still the best B2B sales channel - as long as you know how to approach it properly. Cold emailing, a commonly used subset of email marketing campaigns, is the practice of ...

Insider spoke with freelancers and business owners about emailing brands they want to work with. They broke down their top strategies for approaching prospective clients. The freelancers shared the ...

Email marketing is seeing a renaissance, with many marketers adopting it as their primary outreach method. However, the question as to whether "cold" emails work remains a sore point among marketers.

In the process of launching an email marketing campaign, you might face a variety of problems that even a mail tester cannot cope with. One of them is dealing with cold email delivery. Cold email ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Cold emails work! Well, maybe not as effective as other techniques. But if you’ve already optimized your time and workflow in other areas, then cold emailing is another method to get even more leads.

They're called "cold" because the recipient doesn't know the sender. Cold emails are unsolicited messages sent to potential contacts without prior relationship A Stockholm techie's cold email job ...

Cold emailing is easy to dislike (both as the sender and recipient) and to mess up. But mastering the art of sending a successful cold email can be thrilling. Few things are as satisfying as knowing ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Reed Alexander Every time Reed publishes a story, you’ll get an alert straight to your inbox!

“I just want to make sure you’re not DEAD!” We’ve all been the recipient of cold-email follow-ups like these. But, if we’re honest (and I grew up in New Jersey, so I try), we’ve also been the sender ...