Picture this: You just received two emails. One is from Elon Musk, and the other one is from John Doe at a company you barely know. Which email are you more likely to open? I would guess you’ll go for ...

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You’ve sent 37 cold emails this week and watched your inbox stay painfully quiet. One founder friend claims she books meetings “all the time” with cold outreach, but your last attempt got one polite ...