This spring, social media is once again full of people dumping buckets of water on their heads. The famed Ice Bucket Challenge has returned — and while it may look the same as it did at the height of ...

MILWAUKEE — No matter the conditions, rain, wind, or extreme cold, Paul Koepnick has been starting his morning in the waters of Lake Michigan. He's formed this habit over more than 500 consecutive ...

When the Cincinnati Bengals faced the Los Angeles Rams in the 2022 Super Bowl, Todd Cline had a lot riding on the game. Cline is the head of sustainability for the fabric care division of Procter & ...

If you'd asked me before COVID whether I'd be willing to do a twenty-day ice bath challenge in an insulated tub in my garden at the beginning of the year, chances are high that I would have said yes ...

A new trend on Facebook has the Coast Guard concerned about cold water safety in Northern Michigan’s outdoors, especially since the social media frenzy has resulted in a Michigan man being paralyzed ...

Dr. Mark Harper recalls his first cold-water swim in the south of England 20 years ago. It was August, but the initial jolt from the plunge took his breath away. The shock to his system lasted a ...

People around the world regularly swim in frigid water, plunge into ice baths, or hop into cold showers. Those who practice cold plunges or other cold therapy say it makes them feel enlivened, ...

Lots of people are touting the benefits of cold water immersion but is there research to back up these claims? We check with scientists. Have you heard the old idea that a cold shower is supposed to ...