The business world is highly competitive because many companies offer similar products and services. Businesses often wonder how to gain a competitive advantage. The answer lies in leveraging data and ...

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. The focus is now shifting to AI and competitive advantage, as ...

But using it may amplify the ones you already have. by Jay B. Barney and Martin Reeves History has shown that technological innovation can profoundly change how business is conducted. The steam engine ...

One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

A strong brand offering pricing power is a powerful advantage for many companies. The network effect is an advantage that's hard to duplicate. Industries with barriers to entry can harbor advantaged ...