As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

There are a wide range of marketing concepts, and each may have relevance in the development of a marketing plan. Marketing concepts may range from the importance of segmentation and positioning, to ...

In sales, most of your success will begin in the marketing department. In marketing, most of your results will end in the sales department. Both have to prove their worth. They are both after the same ...

BMW, Apple, Disney, Ritz Carlton, Coca Cola, Tylenol, COVERGIRL cosmetics, Head & Shoulders... Behind every successful product, service, or brand lies a powerful concept. Products and services that ...

The 5Ps of Marketing are a foundational concept that helps businesses develop effective marketing strategies. This marketing mix helps brands and marketers in curating the right marketing strategies ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

There are ten character traits that combine to make better marketers, according to Marketing Week Mini MBA founder and columnist Mark Ritson. Speaking today (10 June) at the Festival of Marketing: ...

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. Apply now for 2026 entry or ...