With social media, influencer marketing trends and promotional activities on the upswing, the reverse confusion theory is fast gaining momentum in India. Unlike the forward confusion theory – which ...

When The Goodyear Tire and Rubber Company released its BIG FOOT TIRE, it didn’t realize that another, smaller company, Big O Tire, was already marketing a tire by the same name. The result was a court ...

There appears to be some confusion about what “reverse racism” is and when one may claim it is happening. Hopefully, this can provide some clarity. There appears to be some confusion about what ...

Courts have generally adopted a common sense approach to the conceptual/commercial analysis in reverse confusion cases - focusing on the conceptual strength of the senior user's mark and the ...

The U.S. Court of Appeals for the Ninth Circuit clarified the requirements for pleading and establishing a trademark infringement claim under a “reverse confusion” theory in Marketquest Group v. BIC, ...

A plaintiff seeking to prevail on a trademark infringement claim needs to establish that there is some likelihood of confusion between its mark and that of the defendant. Generally, a plaintiff ...

As new brands and marks continue to proliferate, cases involving claims of reverse confusion have increased dramatically. Practitioners need to understand how courts analyse likelihood of confusion ...

The U.S. Court of Appeals for the Ninth Circuit clarified the requirements for pleading and establishing a trademark infringement claim under a reverse confusion theory in Marketquest Group v. BIC, ...

Amazon's Fire TV products are the subject of an uncommon "reverse confusion" trademark dispute from an existing brand using FyreTV for their adult video service. Last week, the 11th U.S. Circuit Court ...

When the company WildFireWeb, which owns federal registration for the mark “Tinder,” objected to the logo of Tinder the dating app, it took them to court. Federal court litigation, like the case ...