This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Understanding your customers’ most valued features is ...

Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...

Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

Here’s an overview of conjoint analysis, why it’s important, and steps you can take to analyze your products or services. Learn more about conjoint analysis through our Business Insights Blog: https:/ ...

Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences ...

When studying objects with environmentally correlated attributes, the use of orthogonal arrays in conjoint analysis can produce some highly unrealistic stimuli that might threaten a study's ecological ...

In the short span of five years, Sawtooth Software's Adaptive Conjoint Analysis (ACA) has become one of industry's most popular software packages for collecting and analyzing conjoint data. The ...

When FreshSense, a mid-sized packaged goods company, decided to launch a new line of healthy snack bars, excitement buzzed ...

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...