Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

All told, it's pretty clear to Target that a big shift is happening in the context of consumer spending. The fact that Target ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

On Friday, May 5th 2023, The World Health Organization (WHO) declared an end to the COVID-19 emergency. The pandemic had been seeing a downward trend for over a year. While it will keep its status as ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

CES 2026 will deliver an immersive look at retail’s next chapter and connect retailers, brands, creators, investors, and ...

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...