How Steak-Umm—yes, that Steak-Umm—became a voice of reason in the pandemic The voices behind the frozen meat sheets brand discuss responsible media consumption and the analysis of good data in a ...

Reading, Pa.-based Steak-umm Co. is launching a recipe contest, dangling a Sony Under-Cabinet 3-Disc CD Clock Radio as the prize. Each recipe must use Steak-umm sandwich steaks--paper-thin slices of ...

Should we worry about the person behind Steak-Umm's corporate Twitter account? On Wednesday, Steak-Umm tweeted a manifesto to millennial angst that covered mental health, underemployment, student-loan ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Deepfakes have played a role in marketing for years, with ...

Steak-umm has a novel way for people to find its brand in overstuffed freezers. The company added a freezer flag — a light-activated, telescoping pole with an LED light and built-in speaker that emits ...

In a bizarre public service announcement, the Steak-umm meat brand created deepfake videos of vegans eating meat — and then played those same manipulated videos back to the horrified vegans, who were ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

Better known for its thin-sliced frozen steaks, a familiar sight in US supermarkets, the company is now after a slice of the nighttime economy with its latest stunt. Aimed at beef-curious vegans and ...