The art of marketing involves putting messages out into the universe and targeting those messages to customers with the aim that customers will successfully engage and change their behavior—most often ...

There's a new type of shopper taking over at Walmart, and it could cause a big change that hurts budget-conscious consumers.

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Ultimately, we are shifting to an environment where success lies in anticipating what customers want before they ask for it.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Giuseppe Caltabiano, head of content strategy for EMEA and APAC at Contently explains some of the psychological principles that drive people to engage in your marketing. As marketers, it’s critical to ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...