Qualitative research is a must-have for a startup to become successful. In fact, lack of market need is the second most frequent cause of business failure, according to CB Insights (registration ...

Online commerce accounted for nearly $518 billion in revenue in the United States alone last year. The growing number of online marketplaces like Amazon and eBay will command 40% of the global retail ...

Understanding your customers is crucial when running any business, as the success of your company ultimately depends on creating products and services that actually solve their problems and create ...

It’s high time that, in the changing business world at much rapid pace, organizations have the main challenge to adapt and stay relevant with understanding the customer. They are currently challenged ...