Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote ...

The customer journey mapping software market demonstrated strong growth momentum with a valuation of USD 1.2 billion in 2024, reflecting rising enterprise investments in customer experience ...

Opinions expressed by Entrepreneur contributors are their own. What if your customers decided to stay with your brand, totally ignoring your competitors? What if they not only stayed but also started ...

Automotive retail solutions provider Keyloop has joined forces with AI company Kortical, aimed at enhancing dealers’ retention of customers approaching the end of their vehicle finance agreements or ...

Customer retention software company Windsor Circle has secured $5.25 million in Series B funding. The funding round was led by Comcast Ventures. Existing investors including IDEA Fund Partners, ...

Business owners and marketers in SaaS-based businesses spend a tremendous amount of time on lead-generation. As an agency partner, sometimes it seems that’s all they focus on—the top of the funnel and ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a new sale or launch a ...

The subscription economy is booming — from software-as-a-service companies that sell to other businesses, to consumer-facing industries like food, media, medicine. And while their products differ, ...