Today we meet David Kanter, president and CEO of AccuList Inc., based in Ventura, CA. Despite his job title and being a member of the Direct Marketing Association’s List Leaders Group, Kanter portrays ...

This week’s question for the broker roundtable: What are the trends in e-mail lists? Are you seeing more mailers considering e-mail for prospecting? Our current panel features Christopher Pickering of ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...