Sometimes I think that we're going to sophisticate ourselves to death. We get so convoluted in our embrace of techniques and technology, we forget about the basics. Advocates are your very best ...

You say you’ve planned a crackin’ agenda, chock full of exemplary sessions. And, you’ve got all the top suppliers in your field queued up to exhibit in your hall. Great! But what about attendees? How ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...