Sarah Owens from Direct Recruitment spoke to Richard Madden, strategy partner at BBH London, and Alison Meredith, consultant at O2 Telefonica, about what direct marketing offers as a career choice and ...

NEW YORK: Sears Holdings has selected OgilvyOne, the digital and direct marketing unit of Ogilvy Worldwide as its direct marketing and CRM AOR. OgilvyOne will develop and manage the redesign, ...

Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from ...

Effective 1 March, Kathryn McKay assumed the role of executive creative partner, while Jane Smit stepped into the position of managing partner. Both Kathryn and Jane bring a combined 40 years of ...

Wunderman takes over from incumbent agencies OgilvyOne and Chemistry. OgilvyOne won BT’s direct marketing account in 2001, later securing the digital account for its business division in 2009.

The integration allows Kitcatt Nohr, a specialist in direct marketing, to tap into the resources of Digitas’ expertise in digital interactive engagement and CRM management. The new agency, Kitcatt ...

Direct marketing currently generates 10% of total GDP in the US, amounting to US $ 2 trillion in incremental sales across all industries. In the Middle East and North Africa (MENA) region, expenditure ...

Dubai, 10 June 2012 - Wunderman Network, has topped the 68th annual Agency Report published by Advertising Age (Ad Age), the leading global source for marketing and media intelligence. Wunderman was ...

Direct marketing in MENA region to grow by 6.7% by 2014 Jeddah - 28 th June 2010 - Direct marketing currently generates 10% of total GDP in the US, amounting to US $ 2 trillion in incremental sales ...