The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their ...

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Facing threat of Microsoft buying Yahoo, missed earnings, and a report exposing its Achilles' heel, search giant's execs commit to rebalancing After getting approval from the European Union for its ...

Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if the hat fits. The $3.1 billion acquisition, which finally closed last week upon ...

Don Reisinger has crunched the numbers and found that the Google-DoubleClick deal was a bad move for the online firm. Is he right? CNET contributor Don Reisinger is a technology columnist who has ...

The Federal Trade Commission (FTC) reportedly is formally investigating Google’s proposed takeover of interactive ad firm DoubleClick, with the agency weighing both the potential antitrust and ...

Google's announcement of a deal last week to acquire DoubleClick for $3.1 billion in cash quickly makes it a leader in online display advertising, an industry DoubleClick helped to create a decade ago ...

In an effort to make display advertising more useful to users, advertisers, and publishers Google has just announced that they are launching the DoubleClick Ad Exchange. The Ad Exchange is a real-time ...

A group of 12 Republican members of U.S. House of Representatives join privacy advocates in urging hearings for the proposed merger For some privacy advocates, Google ...

SAN FRANCISCO, Sept 18 (Reuters) - Google Inc announced a major overhaul of the DoubleClick ad exchange it acquired last year, an important step in the Internet search giant's plan to extend its ...