Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared ...

Opinions expressed by Entrepreneur contributors are their own. Ever sat down in front of a blank screen and thought, “What am I going to write about today?” Without a plan for content, you’re ...

Creating content has quickly become one of the core activities for most brands' marketing teams. Blog posts, social media, videos and other assets serve to establish a company's expertise while ...

How’s your company blog going? Is it a struggle to publish a post everyday? Every week? Do you burn hours every month, twiddling your thumbs, wondering what am I going to write about next? If so, then ...

Learn the basics of building your brand's content calendar to maximize marketing efforts. Don’t: Use a tool that only you have access to. Spreadsheets are great for organizing content calendars, but ...

Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can ...

An editorial calendar is an essential resource for any team that is managing content creation and distribution for an organization (or for an agency’s roster of content marketing clients)—especially ...

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For businesses that deal with a publication, even if it's just a newsletter to customers, an editorial calendar can be an invaluable asset that allows the business owner to see what topics are going ...