Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers. We're witnessing an unprecedented ...

The effectiveness of email marketing is widely recognized, as it is often rated the top marketing channel. However, personalization is increasingly becoming a key strategy that must be considered.

Optimove’s next evolution of email marks a new era of email personalization at scale for Positionless Marketers. Enhanced capabilities combine industry-leading AI agents with state-of-the-art data ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Email marketing is essential for any business to grow. Simply ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Personalization has become such the norm in email marketing that soon the word "email" will imply a personalized communication. In fact, we aren't too far from there, with a majority of customers ...

Email marketing never goes out of style - but that doesn't mean it's paying off. Fresh data from Ascend2 reveals some email marketing surprises. How should marketers apply these lessons? The year that ...

What exactly does "email personalization" mean? For some brands, it means including first name in an email. For others, it's about providing customized product recommendations. And for some brands, ...