Words carry a mysterious power. A poorly chosen phrase can destroy a relationship in an instant. The mere absence of words can slowly erode a once-close friendship. Just a few words of encouragement ...

One of the strongest tools in the marketing communications toolbox is “word-of-mouth.” Whether you are making an important decision and need your employees to carry the message internally and/or ...

In a competitive healthcare landscape, building a strong brand is crucial for the success of any medical practice—especially in the field of plastic surgery. Traditionally, word of mouth has been a ...

In a post at MarketingProfs' Daily Fix blog, Andy Sernovitz discusses some takeaways from a recent experience in which he told an office manager that the $239 Dell monitor he purchased for his PC ...