The term “instant gratification” has become a fixture in the modern lexicon. Examples are everywhere. Our food, entertainment, online shopping, and even dating have been engineered to make it ...

Today, time is a precious resource. A glance is all you get from consumers. Yet marketers need to reach those consumers with attention-grabbing digital experiences in the moments that matter. However, ...

Forbes contributors publish independent expert analyses and insights. I am on a mission to improve the lives of shift workers. In a world where consumers don't just desire instant gratification, but ...