A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Aggregated event measurement will be an impactful change for many Facebook advertisers. Here's what you need to know to prepare. The first quarter of 2021 has been one of the most uncertain for ...

(Thomson Reuters Foundation) - When he was growing up in a small Egyptian town outside Cairo, Omar began feeling sexually attracted to other men. Too afraid to talk to family or friends, he turned to ...

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021. Facebook estimates that, in aggregate, it is now underreporting iOS web ...