Consumers react negatively to most quick disclaimers at the end of ads, according to a new study in the Journal of Consumer Research. But if the fast disclaimer comes from a trusted company, they'll ...

EVANSTON, Ill. --- Do those lightening fast disclaimers at the end of radio and television advertisements scare you away or simply seem like white noise required by regulatory agencies? According to ...

Consumers react negatively to most quick disclaimers at the end of ads, according to a new study. But if the fast disclaimer comes from a trusted company, they'll let it slide. Consumers react ...