Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

First principles thinking is a method of problem-solving that involves breaking down complex issues into their most basic and fundamental parts. Originating from ancient Greek philosophy and ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

How do some entrepreneurs manage to come up with solutions for the toughest problems? They borrow this method from an ancient philosopher. A First Principle is a basic, essential, foundational truth ...

THE first principle which philosophy might receive, as established by science, is the principle of causality, which, in spite of recent attacks by some physicists,still reigns supreme. In support of ...

When I worked in manufacturing, we worked tirelessly to reduce job changeover time. Like a Nascar pit crew–the analogy productivity consultants always used–we hunted for 10 seconds here, 20 seconds ...