At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

The marketing world is no stranger to fleeting fads, but one relatively new form of marketing may arguably redefine the entire industry. The term “growth marketing” surfaced about a decade ago, and ...

Any time a company is going for a successful corporate launch, it’s important to secure that success by ensuring that various marketing strategies are in place. There are a number of marketing ...

In the booming advertising form known as content marketing, no one active in the business today has done more to foster that boom and build an intellectual framework around it than Joe Pulizzi. The ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most ...

Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most restaurants ...

As a business owner who desires growth, you definitely need to adopt certain types of marketing because it is the most effective way to connect your products or services with your audience so that you ...

Many people are confused by the terms "marketing" and "advertising." Some think advertising is any activity that promotes their business. Others think marketing is interchangeable with sales, probably ...

Promotional products are among the most cost-effective, highly visible and naturally tangible forms of marketing and advertising in existence. Advertiser recall of branding displayed on these products ...