Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

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In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly ...

NEW YORK—Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 2025 — a 26% increase year-over-year and ...