“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment ...

Television, with the exception of direct-response ads and home shopping networks, has long been perceived as being at the top of the so-called “marketing funnel,” but is increasingly being valued for ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at ...

As marketers are forced to cut spending, many will be looking at which channels to cut and which to keep. The media landscape is more fragmented than ever, meaning many marketers could be tempted to ...

I had the good fortune yesterday to catch up with my good friend Robert Tas to talk about how technology is transforming TV advertising and the marketing function. Robert is as close to the archetype ...