One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

GEICO是拥有80多年历史的美国老牌产险公司，在车险这个价格和服务完全竞争的市场，秉承严控成本以返利投保用户的策略，不停地更新自身的业务模式，从全天候24小时服务，到电话直销、线上直销，GEICO一直都开行业之先河。如今，凭借其数字化运营、轻人力 ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

The Drum recently caught up with Specsavers’ creative chief to unpick the secrets of one of the most enduring lines in modern ad history, ‘Should’ve gone to Specsavers’. But what about all the other ...

Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

GEICO and Progressive are two of the country's largest car insurance companies, and you might find it tough to decide between them. After all, Flo and the adorable GEICO gecko each make a compelling ...

John Lehr, who now-famously appeared in these ad spots as an offended caveman rolling his eyes at the tagline's suggestion ...

Geico DriveEasy isn't the best usage-based discount. It only saves you up to 10%, and you could even see your rates go up. Geico DriveEasy uses an app to track your driving habits and patterns, then ...