It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Google has updated its search ranking algorithm to "more strongly affect the sites that host explicit videos but don't allow Googlebot to fetch those video files" which may lead to a "significant drop ...

Overview Search Generative Experience (SGE) and AI‑driven ranking reshapes the SEO landscape in 2026.Core Web Vitals, ...

Google has updated its guide to Google Search ranking systems to mention at the top of the page that it uses both page-level and site-wide signals for search rankings. There was a debate on this after ...

Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The ...

Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google wrote, “We fixed the issue with ranking. There will be no ...

Google's Danny Sullivan says that all their ranking systems, including AI search, reward content that is written for humans. Google’s Danny Sullivan discussed SEO and AI where they observed that their ...

The U.S. Department of Justice has released several new trial exhibits as part of the ongoing remedies hearing. These exhibits include interviews with two key Google engineers – Pandu Nayak and HJ Kim ...

Google Discover is less aligned to Google Search ranking, Andy Almeida from the Google Trust and Safety team, said yesterday at the Google Search Central Live event in Zurich yesterday. A slide he ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Google’s almighty search algorithm is one of our generation’s most heavily guarded secrets. Like the recipe for Coke before it, it’s been instrumental to the company’s ongoing success, even in the ...

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? Do marketers and SEO experts think AI-written content does well in search rankings? The researchers found ...