To encourage current Harley riders to share their love of hitting the open road with friends and family, the brand is providing an opportunity to win free learn-to-ride classes to anyone who hasn’t ...

It’s no secret that Harley-Davidson needs more riders, so the company is focusing on getting new folks on motorcycles, specifically Harley bikes. The company has two new programs: “Experience the Ride ...

At a venue known for speed – Daytona International Speedway – Harley-Davidson took a moment to slow down and say “thank you,” inviting a group of military personnel and first responders to take an ...

Harley-Davidson is offering a free riding course for all current and former U.S. military personnel as a way to say "thank you" to the brave men and women who have fought for our nation. The ...

The stronger U.S. dollar and stiff competition from domestic as well as foreign competitors had Harley-Davidson report less than expected retail shipments last year, and lower its guidance. This hurt ...

Like many brands, Harley-Davidson maximizes its marketing efforts during peak times— the riding season, holidays and key motorcycle rallies—to generate the most sales it can. “If there is a more ...

There was a time when, if you wanted to buy a Harley-Davidson motorcycle, you had to get in line. Demand so far outstripped production that months-long waiting lists at dealerships were the norm, and ...

Harley-Davidson has been front and center in the news recently, facing a number of setbacks and, in some ways, serving as the face of a larger debate. While the business context is undoubtedly ...