For decades now, scientists and psychologists have put creativity under the microscope (actually the fMRI) but, because much of its workings lurk in the unconscious, it remains largely an enigma. Some ...

Do you consider yourself a creative person? If not, you may be holding yourself back. Psychologist Zorana Ivcevic Pringle says creativity isn't a... How to be more creative — using science Do you ...

Being creative is a source of happiness for many people. Whether engaging in art, music, writing, cooking, gardening, crafting, or inventing, stretching your creativity muscle is good for you and for ...

Do you consider yourself a creative person? If not, you may be holding yourself back. Psychologist Zorana Ivcevic Pringle says creativity isn't a trait. Creativity is a choice. After studying ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Management experts have long made the case that spending time living in another country gives immigrants and expats unique and valuable skills. Time spent abroad makes people more comfortable with ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

In-house creative teams are one of the hottest marketing trends. According to research published a few months ago by The Observatory International, in partnership with the World Federation of ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...