Copywriting is a form of writing that aims to persuade or convince a reader that a particular product or service is worth their money. In other words, it’s a call to action. With the shift of business ...

Are you considering transitioning into copywriting as a full-time career? You’re in the right place. I’ve been a freelance copywriter for five years and it was the best decision I’ve ever made. It ...

The information age is not only characterized by the technology that brought it about, but demand from consumers for a constant stream of content. While being a writer in the new millennium has come ...

Though visual content has been taking over as a hot commodity over the years, copywriting and legible content are still incredibly necessary. It communicates a message — whether waxing poetic or ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Many people become copywriters with the goal of earning $100,000 per year, but very few actually ever achieve that goal. Many resources offer advice on breaking into the field, but this article aims ...

While a high level of creativity may be essential to doing your job, some common approaches to writing won’t actually get your message across in a clear and effective way. Making any one of these ...

Brooklyn lighting design studio In Common With has collaborated with copywriters since the brand’s inception in 2017. “We pay so much attention to how we photograph and present our work visually, the ...

Copywriter Andrew Boulton on how silliness makes you a more serious creative. Whenever I find myself taking my job as a copywriter too seriously, I read a poem by Philip Larkin called Sunny Prestatyn.