Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

In part one of this series on branding, I covered three types of sub-brand architectures that work well when there’s a certain level of brand loyalty to an established, pre-existing brand. Oftentimes, ...

With mergers and acquisitions (M&A) activity rebounding across many industries, launching a parent brand may be in a marketer’s future. When my company was founded in March 2021 through the merger of ...

Forbes contributors publish independent expert analyses and insights. I write about branding, trends, creativity and disruptive businesses. If you are going to launch or market a company, you may as ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Opinions expressed by Entrepreneur contributors are their own. There is an ongoing discussion about the benefits of traditional branding versus modern strategies of branding. In the past, marketers ...