Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

As they sell serious products to people who hope they'll never need to use them, insurance companies rely heavily on humor. Successful TV pitchmen include a talking gecko, a dancing duck, quarrelsome ...

Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous that ...

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per ...

You can be forgiven if you are among those who grow weary of the incessant auto insurance commercials on broadcast and streaming channels featuring colorful and memorable characters like Emus, Geckos, ...

Tiny print ads sent curious readers to a phone number, only to reveal McAlvany Financial Group's larger message – the most important thing to insure is your wealth, and a Gold IRA can help. DURANGO, ...

Starting next month, Google will require health insurers to apply for certification for their ads to run on the search engine. The tech giant announced Tuesday that it will only allow insurance ads ...

Insurance is boring. You have it because you need it, not because you want it. So it’s amazing to think that insurance ads are among the most amusing on TV. And the Aflac duck, who’s been quacking the ...

Accidental death and dismemberment insurance provides financial protection if you’re killed or seriously injured in an accident, but be aware of exclusions Written By Written by Insurance Writer, Buy ...

A heartwarming commercial featuring a young boy wearing makeup, jewelry, heels, and a dress is taking the Internet by storm. The boy is featured in a British ad for John Lewis Home Insurance. In it, ...

Learn how advertising injury coverage can defend your business from claims like libel, slander, and copyright infringement, ...