Jazzercise, the king of 1980s aerobics, has introduced a new logo to shake the leotard look. It’s part of a new Jazzercise brand identity that’s meant to be “edgy, intense, hard-hitting and modern” in ...

Before there was SoulCycle or Crossfit or Barry's Bootcamp, there was Jazzercise. Instead of leotards and ‘80s jams, think of Jazzercise as the original boutique fitness class. That’s how Shanna ...

Beloved Brand Emphasizes Its Hard-Hitting, Dynamic and Challenging Workouts via Comprehensive Rebranding Campaign by CBX Jazzercise is emphasizing its hard-hitting, dynamic and challenging workouts ...